What Does an E-commerce Point-of-Sale Integration Look Like?
What is an e-commerce point-of-sale (POS) system? Put simply, it is a digital solution that allows you to manage orders or transactions across numerous channels.
In the offline sense, you may be familiar with using POS hardware, like a cash register for example.
How do you take that cash register and connect it to your new online store? Depending on your current situation, you may need to upgrade to an e-commerce point of sale system. This is a POS that can handle both online and offline orders and transactions.
You’ll still have essential hardware and software — like your cash register or contactless card reader, but, you’ll experience more improved analytics and more structured inventory management.
Source: https://www.cin7.com/blog/other/3-ways-pos-and-ecommerce-go-together/
6 Benefits of an e-commerce POS integration
1. Sell in more places at the same time.
Remember, the goal is to be where your customers are. You physically cannot be in multiple places at once, but — good news — your e-commerce POS integration can! By integrating your two channels into one POS, you will gain a greater view of your customers and business without the stress of adding up numbers manually.
2. You can see the inventory in real-time and no more over-selling.
This brings us to a nice change because, with a complete view, you will also unlock real-time access to your inventory. Any business owner or e-commerce manager knows how crucial it is to streamline your inventory management. By having a direct line of sight to inventory, you will not have to worry about over-selling products and cutting your customers’ orders. It is a win-win for everyone.
3. No longer manually input data.
Crunching numbers: you either love it or hate it… Integrating an e-commerce POS system rids you of having to manually input data. Not only does this save you a headache, but also loads of time.
4. Offer cross-channel promotions and discounts.
Many e-commerce platforms make it easy to enable promotions within their system, but a POS system integration takes it a step further. No longer do you have to choose between applying all your promotions to either online or offline channels. Add a layer of personalization and customization to your store by enabling promotions with your POS system.
5. Learn more about your customers and leverage.
Just like most technologies, we integrate into our businesses; they tend to teach us a lot about our customers. E-commerce POS system integrations are no different. By integrating your POS, you have clear understandings into customer sales behaviour. When vetting out which POS solution is right for you, understand how data and insights are shared with you.
6. Improve the customer experience.
At the end of the day, it is all about the customer experience. Just like in everyday life, it is much easier when things connect. By connecting your POS system to your online store, you create a seamless experience for your customers. You are allowing them to pay in various ways thanks to POS software, make online ordering seamless, and even integrate marketing initiatives like loyalty programs.
This integrated solution will increase customer satisfaction and address business needs in real-time.
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