1. Add your Menu Link to your Google Business Listing
Updating your Google Listing online is crucial because it’s your most visible digital ‘OPEN’ sign. Update your website’s URL with your <menu link>, and update your opening hours if they have been adjusted.
If you need help to update your Google My Business account, there is a support guide available.
2. Add your Menu Link to your Bio on Instagram
Once you have received your <menu link> from TabSquare, make sure you link it to your Instagram profile. Now when you post, you can say “link in bio” or “Find our Menu in our bio”.
To create even more awareness on your Instagram, try adding the Menu link to you a specific post announcing you are now offering Order Ahead Online.
3. Add Captions & Taglines to your Social Media Posts Always keep your messaging simple and engaging.
Please see some examples below: What’s new? No more queue!
Order your meals ahead and have them ready to go when you get to our restaurant. Order here No time for the line? Save time by jumping the line and place your order ahead Hearty meals at fast-food speed! Order your meals ahead and have them ready to go when you get to our restaurant.
4. Send Emails to your Database
If you have a database of your customers, send them a mass email with the link to your online menu. Creating awareness around your new Order Ahead option will let your regulars know they can now order from their comfort of their home! See if you’re able to access additional databases of your customers from your other service providers like reservation and delivery platforms. The more customers you reach, the better!
5. Add a Clickable Link to your FB Posts & Call-to-Action Button to your Facebook Page
FB is a great way to advertise to your customers that you know have Order Ahead available at your restaurant! Click this Link to see how to add the Call-to-Action Button and add your URL to receive orders Click this Link to see how to add a clickable link to your FB posts
6. Post your QR Code for your Menu in WeChat
Send your Online Ordering QR Code to your WeChat Groups. Click here to see how this is done. You can post on your moments by following this link and/or change your WeChat profile photo to QR Code.
7. Make Sure you’re on Google & Apple Maps for the iPhone Users
8. Go Back to Old-School Print Marketing
Print a QR code and put it up in front of your store so your customers can Tap, Order & Pay at your restaurant. Completely quick & contactless! Add QR to your takeaway packaging so customers can order from home. Create flyers & add your QR code to drive awareness to your new service and provide accessibility to your Order Ahead Menu!
9. Create Promotions to Boost your Order Ahead Online Orders
Incentivising your customers is a great way to have them spend at your restaurant. You can create an offer to promote your Order Ahead. For example, you can offer 10% off for all those customers using the platform. Posting this on your social media platforms is a great way to create awareness! You can also create offers to migrate your orders from other services that are of a higher commission rate.
10. Announce your Order Ahead on your LinkedIn Profile
Use your LinkedIn connections to let everyone know you are now offering Order Ahead at your restaurant. Use the link here to see how to add a clickable link to your posts.
11. Get in contact with your Local Food Bloggers to post about your New Service
12. Add your Web Link to the Front Page of your Website
Generally, your website is the first point of contact for customers searching for your brand. Make sure your Order Ahead is visible and easily searchable for your customers. Please see a couple of tips below:
• Add an Order Now button in bold colors so it grabs the customers attention
• Put the button on the front page of your website so your Order Ahead option is only one click away
• Having the Order Now button at the top of the page means there is no scrolling
Need any additional merchandising and marketing material to educate customers?
Click on the link to submit a query and our team will get back to you.